A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade

A Story is a Deal is a captivating exploration of how storytelling can create irresistible pitches, build passionate brand loyalty, motivate teams, and lead with charisma. It draws on the latest findings from social psychology, evolutionary psychology, organizational psychology, and neuroscience to show how successful stories shape identities, beliefs, and actions. With examples ranging from Aztec rituals to Apple's legendary advertising successes, the book offers a revolutionary new method for creating persuasive messaging.

Format: Hardback
Length: 368 pages
Publication date: 20 February 2025
Publisher: Little, Brown Book Group

A captivating and enlightening read, "A Story is a Deal" by Will Storr explores the power of storytelling in various aspects of life, from building irresistible pitches to motivating teams and leading with charisma. Drawing on the latest findings from social psychology, evolutionary psychology, organizational psychology, and neuroscience, Storr argues that successful stories shape identities, change beliefs, drive action, and achieve extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes and long-forgotten fails, "A Story is a Deal" lays out a revolutionary new method for creating the most persuasive messaging by harnessing the power of our storytelling brains. Intensely original and powerfully practical, "A Story is a Deal" offers a fascinating insight into the human mind and provides readers with practical tools for success.

Weight: 498g
Dimension: 145 x 225 x 34 (mm)
ISBN-13: 9780349437231