A Touch of the Madness: How to Be More Innovative in Work and Life . . . by Being a Little Crazy

Larry Kasanoff, a legendary movie producer, emphasizes the importance of taking big risks and embracing your crazy side to achieve success in any industry. He shares behind-the-scenes stories of Hollywood blockbusters to demonstrate the three principles that form the foundation of a thriving career: create a great idea, ask for "yes," and play while you work. Innovation is the best tool for swimming against the current of mediocrity and achieving greatness.

Format: Hardback
Length: 168 pages
Publication date: 12 September 2023
Publisher: BenBella Books

Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original. In A Touch of The Madness, Larry uses behind-the-scenes stories of some of Hollywood's biggest blockbusters, including Terminator 2: Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry: Create a great idea that will excite your audience. Ask as many times (and as many people) as it takes to get a "yes." Play while you work - don't forget to have fun with it. The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. Other companies or competitors that don't give into that current will eclipse you. The best tool you have for swimming against that current of mediocrity is innovation.

Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original.

In A Touch of The Madness, Larry uses behind-the-scenes stories of some of Hollywood's biggest blockbusters, including Terminator 2: Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry:

Create a great idea that will excite your audience. Ask as many times (and as many people) as it takes to get a "yes." Play while you work - don't forget to have fun with it.

The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. Other companies or competitors that don't give into that current will eclipse you.

The best tool you have for swimming against that current of mediocrity is innovation.

Weight: 294g
Dimension: 146 x 218 x 19 (mm)
ISBN-13: 9781637744239