Absolute Essentials of Digital Marketing

This textbook provides a comprehensive yet concise overview of the fundamentals of Digital Marketing, suitable for undergraduate and postgraduate levels. It is presented in nine chapters with pedagogical features such as an essential summary paragraph, focused references, and online teaching and learning support.

Format: Paperback / softback
Length: 102 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This comprehensive textbook offers readers a thorough yet concise exploration of the core principles of Digital Marketing. Authored by a renowned teacher and writer in the field, the book follows a step-by-step structure that covers essential aspects such as Search Engine Optimization (SEO), metrics and analytics, web development, e-commerce, social media, and digital marketing strategy. Presented in nine chapters, suitable for undergraduate and postgraduate delivery periods, this book serves as a core text for tutors, providing a solid foundation for structuring a module on digital marketing. It can also be used as supporting text in modules with a broader scope, such as strategic marketing.

To enhance learning, the book includes pedagogical features such as essential summary paragraphs at the beginning of each chapter, focused references, and additional reading materials. Additionally, online teaching and learning support is available, including suggested case studies, chapter questions, and other interactive activities. Whether you're a student or a professional seeking to expand your knowledge in digital marketing, this textbook is an invaluable resource.

Weight: 220g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367611163