Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income

Academic Branding provides academics and scholars with the tools and strategies to position themselves outside of academia, reach the masses, and make an impact. It helps them build a powerful brand, become a public intellectual, and grow their audience.

Format: Hardback
Length: 256 pages
Publication date: 15 February 2024
Publisher: BenBella Books

Academic Branding provides academics and scholars with the essential tools and strategies to establish themselves as influential figures beyond the confines of academia, enabling them to reach a broader audience and make a significant impact. By following the practices outlined in this book, readers will cultivate a powerful brand, become recognized as public intellectuals, and expand their readership. Dr. Sheena Howard, a renowned expert in the field, has firsthand experience and is dedicated to guiding readers toward achieving their full potential.

In the age of social media, where anyone can establish themselves as a subject matter expert, it is crucial to elevate and amplify the voices of genuine experts. Academics possess a unique perspective, often at odds with the traditional entrepreneurial mindset. This guide aims to empower experts to reach the audiences that need them most, building a brand and achieving financial freedom along the way.

The book begins by challenging the notion of self-promotion and helping readers reframe their perspective. It guides them in identifying their brand archetype and crafting a compelling brand statement that resonates with their target audience. By leveraging social media platforms and other digital channels, readers learn how to expand their reach beyond academia, attracting a wider audience interested in their expertise.

Building multiple revenue streams is another key aspect of academic branding. The book offers practical strategies for monetizing one's intellectual property, such as writing books, creating online courses, and offering consulting services. It emphasizes the importance of diversifying income sources to ensure financial stability and independence.

Moreover, the book teaches readers how to get their ideas and content to spread widely. It provides insights into effective storytelling, content marketing, and leveraging influencers to amplify their message. By building a strong online presence and cultivating a community of followers, academics can establish themselves as thought leaders in their field and attract opportunities for speaking engagements and media coverage.

Landing major media spots and speaking engagements is a significant milestone for academics seeking to expand their influence. The book offers guidance on how to pitch journalists, craft compelling press releases, and develop a strong media strategy. It also provides tips on delivering powerful presentations and engaging with audiences effectively.

In conclusion, Academic Branding provides academics and scholars with the necessary tools and strategies to establish themselves as influential figures beyond academia. By embracing self-promotion, identifying their brand archetype, expanding their audience, building multiple revenue streams, spreading their ideas, creating a movement around their expertise, and securing media spots and speaking engagements, readers can achieve financial freedom and make a significant impact on the world. With Dr. Howard's guidance and expertise, academics can unlock their full potential and reach a broader audience, inspiring others to pursue their passions and contribute to society.

Weight: 390g
Dimension: 236 x 159 x 21 (mm)
ISBN-13: 9781637744406