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Gino Canella

Activist Media: Documenting Movements and Networked Solidarity

Activist Media: Documenting Movements and Networked Solidarity

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  • More about Activist Media: Documenting Movements and Networked Solidarity


Activists are using media to document injustice and promote social and political change, but they need a coherent media and communication strategy. Gino Canella's book explores how activist media practices foster solidarity among grassroots organizers and mobilize supporters, communicate their values, and reject anti-union rhetoric. Collaborative media projects can help activists build broad-based coalitions and amplify their vision for a more equitable and just society.

Format: Paperback / softback
Length: 184 pages
Publication date: 15 April 2022
Publisher: Rutgers University Press


Activists are increasingly leveraging media to document injustice and advocate for social and political change. However, with the multitude of media platforms available, activists often struggle to develop a cohesive media and communication strategy. Gino Canella, a documentary filmmaker with Black Lives Matter 5280 and Service Employees International Union (SEIU) Local 105 in Denver, Colorado, offers valuable insights into the role of activist media in fostering solidarity among grassroots organizers.

Drawing from his experiences, Canella emphasizes the importance of activist media practices such as interviewing organizers, scriptwriting, video editing, posting on social media, and hosting community screenings. These practices facilitate the exchange of ideas, build trust, and strengthen the connections between activists.

Informed by media theory, this book delves into how activists are utilizing media to mobilize supporters, communicate their values, and counter anti-union rhetoric. It showcases how collaborative media projects can help activists forge broad-based coalitions and amplify their vision for a more equitable and just society.

The use of activist media has the potential to transform the landscape of social and political activism, enabling grassroots organizations to reach wider audiences and mobilize support for their causes. By embracing diverse perspectives and fostering collaboration, activists can create a powerful force for change that challenges the status quo and promotes a more inclusive and equitable world.


Dimension: 229 x 152 (mm)
ISBN-13: 9781978824348

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