Advanced Digital Marketing Strategies in a Data-Driven Era

The use of data sciences in digital marketing has increased, leading to new business models and data-driven approaches. However, evidence on measures to improve data science management in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era provides a holistic overview of the applications of data sciences to digital marketing and insights into innovative techniques. It is essential for marketers, digital marketers, advertisers, brand managers, and researchers.

Format: Paperback / softback
Length: 315 pages
Publication date: 12 July 2021
Publisher: IGI Global

The utilization of data science in the realm of digital marketing has witnessed a significant surge in the past decade. Digital marketing has revolutionized the way businesses interact with their customers across the globe
globe. The proliferation of social networks and the evolving nature of user interactions on the internet have paved the way for novel business models that capitalize on the bidirectional communication between companies and internet users. Digital marketing, along with the emergence of new business models, data-driven approaches, online advertising campaigns, and various other digital strategies, has sought to gather user opinions and feedback through this novel online channel. Consequently, companies are beginning to perceive the digital ecosystem as not only the present but also the future.

Despite these remarkable advancements, there remains a scarcity of relevant evidence regarding the measures to enhance the management of data sciences in digital marketing. To address this gap, Advanced Digital Marketing Strategies in a Data-Driven Era presents a comprehensive and high-quality research work that offers a holistic perspective on the primary applications of data science to digital marketing. The book delves into the development of innovative data mining and knowledge discovery techniques, which are applied to both traditional and digital marketing strategies. By examining how companies are embracing these new data-driven methods, the book sheds light on their impact on digital marketing practices.

The book covers a wide range of topics, including digital strategies, social media marketing, big data, marketing analytics, and data sciences. It serves as an essential resource for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field. By exploring these key areas, the book provides valuable insights and practical knowledge that can help practitioners navigate the complex landscape of digital marketing and make informed decisions based on data-driven insights.

Weight: 633g
Dimension: 279 x 216 (mm)
ISBN-13: 9781799880042