Advanced Introduction to the Experience Economy

Elgar Advanced Introductions provide accessible yet rigorous surveys of major fields in the social sciences, business, and law, written by leading scholars. This introduction discusses the experience economy, which is replacing services and knowledge as a key driver for the economy, and the impacts of Covid-19. It includes different perspectives from evolutionary economics, micro-economics, psychology, marketing, innovation, production, sociology, and digitalization. It is a helpful read for marketing, economics, tourism, culture studies, and management scholars, as well as data science scholars.

Format: Paperback / softback
Length: 176 pages
Publication date: 16 July 2021
Publisher: Edward Elgar Publishing Ltd

Elgar Advanced Introductions are comprehensive and insightful overviews of significant domains within the social sciences, business, and law, authored by esteemed scholars worldwide. These introductions are meticulously crafted to be accessible while maintaining rigorous academic standards, providing concise and lucid examinations of the substantive and policy concerns associated with specific subject areas.

In this captivating Advanced Introduction, Jon Sundbo delves into the realm of the experience economy, exploring the concept of experiencing and the motivations behind individuals' pursuit of experiences. He distinguishes the experience concept from similar notions such as culture and creative economies and presents empirical measurements of the value attributed to the experience economy.

Key features of this comprehensive work include:

An in-depth analysis of how experiences are increasingly replacing services and knowledge as the primary drivers of economic growth.
A thought-provoking discussion on the future of the experience economy, considering the potential impacts of COVID-19 on this sector.
A diverse range of perspectives on the experience economy, encompassing contributions from evolutionary economics, microeconomics, psychology, marketing, innovation, production, sociology, and digitalization.
Concise and engaging, this Advanced Introduction serves as a valuable resource for marketing, economics, tourism, culture studies, and management scholars seeking a deeper theoretical understanding of the experience economy. It also holds appeal to data science scholars, particularly those interested in web and social media construction.

Weight: 246g
Dimension: 224 x 134 x 11 (mm)
ISBN-13: 9781839103858