Advanced Research Methods in Hospitality and Tourism

The tourism and hospitality industry requires applied and pure research to address theoretical and practical problems, and advanced research methods such as mixed-methods designs, archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data are essential for solving emerging problems.

Format: Hardback
Length: 248 pages
Publication date: 04 November 2022
Publisher: Emerald Publishing Limited

The tourism and hospitality industry is experiencing a remarkable surge in growth, underscoring the critical need for applied and pure research to address the diverse and complex theoretical and practical challenges that the industry faces on a daily basis. These challenges encompass a wide range of perspectives, including economic, social, cultural, environmental, political, and technological factors.

In response to these pressing needs, Advanced Research Methods in Hospitality and Tourism provides a comprehensive review of traditional research methods, while also revising and adapting them to suit the contemporary problems and research agendas of the industry. This book explores innovative research strategies that leverage quantitative and qualitative research methods, such as mixed-methods designs, the analysis of archival materials, online databases, text mining, and scientific qualitative analysis of historical social media data.

By employing these advanced and cutting-edge research techniques, scholars and practitioners in the field of hospitality and tourism can gain valuable insights into the complex dynamics of the industry, identify emerging trends, and develop effective solutions to address the pressing challenges facing the sector. In the era of technology and big data, the ability to conduct effective research and utilize advanced and innovative research methods has become increasingly crucial.

Advanced Research Methods in Hospitality and Tourism serves as a valuable resource for academics and practitioners alike, offering a comprehensive and up-to-date exploration of the latest research methodologies and techniques. It provides a solid foundation for those seeking to advance their knowledge and expertise in the field, enabling them to contribute to the ongoing development and growth of the tourism and hospitality industry.

Weight: 484g
Dimension: 239 x 160 x 19 (mm)
ISBN-13: 9781801175517