Advanced Theory and Practice in Sport Marketing

The textbook "Sport Marketing" is a comprehensive resource for upper-level and postgraduate courses in sport marketing, covering key emerging issues such as analytics, digital marketing, emotional intelligence, social entrepreneurship, and post-COVID marketing. It encourages critical thinking and real-world application through case studies and insights from sports industry practitioners.

Format: Hardback
Length: 310 pages
Publication date: 11 August 2022
Publisher: Taylor & Francis Ltd

The comprehensive textbook "Sport Marketing: An Upper-Level and Postgraduate Course" is a vital resource for students pursuing advanced studies in sport marketing and sport business. Authored by renowned experts in the field, this textbook offers a comprehensive and up-to-date coverage of the essential principles and practices of sport marketing.

Sport marketing plays a pivotal role in the overall success of sports organizations and businesses. This textbook provides a comprehensive framework for understanding the marketing strategies, tactics, and tools used to promote and sell sports products and services to consumers.

The new edition of this textbook has been extensively revised to address emerging issues and trends in the sport marketing industry. It includes comprehensive coverage of analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship, and post-COVID marketing. These topics are of utmost importance in today's rapidly evolving sports landscape, where data-driven decision-making and innovative marketing strategies are crucial for success.

Each chapter of the textbook features a range of engaging elements designed to encourage critical thinking and to bridge the gap between theory and real-world practice. Case studies and insights from sports industry practitioners provide practical examples and applications of the marketing concepts discussed. Additionally, the textbook includes a comprehensive suite of ancillary materials, including a test bank, PowerPoint slides, and a curriculum guide, to support students' learning and teaching.

Whether you are a student, academic, or professional in the sport marketing field, this textbook is an essential resource for advancing your knowledge and understanding of the industry. It provides a solid foundation for building a successful career in sport marketing and sport business.

Weight: 780g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032137643
Edition number: 4 ed