Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and scholars to exchange and share their experiences and research results on ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches, addressing diverse areas of application.

Format: Hardback
Length: 306 pages
Publication date: 29 April 2023
Publisher: Springer International Publishing AG

The Digital Marketing and eCommerce Conference serves as a vibrant platform for renowned researchers and scholars to converge, exchange, and disseminate their invaluable experiences and groundbreaking research findings in the realms of ecommerce and digital marketing. This comprehensive volume showcases the proceedings of the 2023 edition, compiled through a series of insightful contributions that adopt diverse and original approaches. These contributions delve into a wide array of application domains, including online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, and many more. A diverse range of theoretical frameworks and methodological approaches have been employed to explore these critical topics, fostering a rich tapestry of knowledge and insights.

The conference aims to foster a collaborative environment where experts from various fields can exchange ideas, share perspectives, and explore emerging trends in the dynamic world of ecommerce and digital marketing. By bringing together a diverse group of scholars and researchers, the conference seeks to contribute to the advancement of knowledge and promote practical applications that can drive innovation and growth in these industries.

The 2023 edition of the Digital Marketing and eCommerce Conference featured a wide range of presentations and discussions, covering a diverse spectrum of topics. Some of the key themes that emerged during the conference include:

Online Brand Communities: The role of online brand communities in building customer loyalty, fostering brand advocacy, and driving sales.

Channel Design: The strategies and techniques used to create effective and engaging online channels for marketing and sales.

Online Retailing: The challenges and opportunities in the rapidly evolving landscape of online retailing, including e-commerce platforms, logistics, and customer experience.

Cryptocurrencies: The impact of cryptocurrencies on ecommerce and digital marketing, including their potential as a payment method, their regulatory implications, and their potential as a marketing tool.

User-Generated Content: The strategies and tactics used to leverage user-generated content for marketing purposes, including social media campaigns, influencer marketing, and customer reviews.

TikTok: The rise of TikTok as a marketing platform and its potential for reaching new audiences and driving sales.

The conference also featured panel discussions and workshops, where experts shared their insights and experiences on a range of topics related to ecommerce and digital marketing. These discussions provided valuable opportunities for attendees to learn from industry leaders, network with peers, and gain practical knowledge that can be applied to their own work.

In conclusion, the Digital Marketing and eCommerce Conference serves as a crucial platform for researchers and scholars to advance their knowledge and expertise in the fields of ecommerce and digital marketing. Through the presentation of original research, the exchange of ideas, and the fostering of collaboration, the conference contributes to the growth and development of these industries. The 2023 edition of the conference featured a diverse range of presentations and discussions, covering a wide array of topics, and provided valuable insights and opportunities for attendees to advance their careers.

Weight: 641g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031318351
Edition number: 1st ed. 2023