Beth E. Barnes
Advertising Account Planning: New Strategies in the Digital Landscape
Advertising Account Planning: New Strategies in the Digital Landscape
💎 Earn 110 Points (£1.10) on this item.
YOU SAVE £2.87
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.
Couldn't load pickup availability
- More about Advertising Account Planning: New Strategies in the Digital Landscape
Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals'' guide to contemporary research and implementation strategies for today''s most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.
The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.
- Publication date: 22 January 2025
- Page count: 216
- Dimensions: Height 228 mm; Width 152 mm; Thickness 13 mm
- Publisher: Bloomsbury Publishing Plc
- Format: Paperback
- ISBN-13: 9781538192863
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
