Advertising and Consumer Society: A Critical Introduction

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. It is written in an engaging and accessible style and incorporates a wide range of examples from around the world. It enables students to understand the powerful influence of advertising as both an economic force and an artistic form, assess the various claims of these two perspectives, and understand how they challenge and complicate one another. The revised second edition includes a new chapter on branding and promotional culture and updated content on digital and online advertising, surveillance and empowerment, and self-branding/influencers. It is an invaluable resource for studying advertising critically.

Format: Hardback
Length: 224 pages
Publication date: 03 April 2023
Publisher: Taylor & Francis Ltd

This comprehensive introductory text delves into the intricate relationship between advertising and contemporary culture, examining its profound impact on economic, social, and political realms. Written in an engaging and accessible style, the chapters provide a rich tapestry of examples from diverse global contexts, introducing key concepts, methods, and debates essential for analyzing and understanding advertising.

The text begins by exploring advertising's central role in media economics, shedding light on its significance as a powerful economic force and a driving force behind the broader capitalist system. It then delves into the complex dynamics of advertising creation, consumption, and reception, examining the roles of advertisers, consumers, and media institutions in shaping the advertising landscape.

Throughout the chapters, the text critically examines the various claims made about advertising, including its ability to influence consumer behavior, promote social values, and shape public opinion. It challenges and complicates these perspectives, highlighting the nuanced ways in which advertising operates and the complex interplay between economic, social, and cultural forces.

In addition to its exploration of advertising's role in media economics and culture, the revised second edition of this text includes a new chapter on branding and promotional culture. It provides a comprehensive analysis of the ways in which brands shape consumer identity, culture, and society, and the strategies employed by advertisers to promote their products and services. The content on digital and online advertising, surveillance and empowerment, and self-branding/influencers has been substantially updated to reflect the latest developments in the field.

The text is designed to equip students with the critical skills needed to engage in the lively discourse surrounding advertising. It serves as an invaluable resource for students studying advertising, media studies, and communication studies, providing them with a comprehensive understanding of the complex dynamics and implications of advertising in contemporary culture.

Weight: 594g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032181370
Edition number: 2 ed