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Advertising as a Creative Industry: Regime of Paradoxes

Advertising as a Creative Industry: Regime of Paradoxes

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Format: Hardback
Length: 92 pages
Publication date: 25 July 2023
Publisher: Taylor & Francis Ltd

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.


Dimension: 216 x 138 (mm)
ISBN-13: 9781032203010

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