Shulph Ink
Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
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Format: Hardback
Length: 168 pages
Publication date: 16 April 2024
Publisher: Springer International Publishing AG
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031557354
Edition number: 2024 ed.
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