Advocacy and Organizational Engagement: Redefining the Way Organizations Engage

Advocacy and Organizational Engagement challenges the traditional approach to organizational engagement and proposes a comprehensive framework for driving multilateral advocacy. It provides tools and strategies for cutting through the noise and creating impact through quality and original communications,blending theoretical reflection with practical implementation.

Format: Paperback / softback
Length: 232 pages
Publication date: 05 September 2022
Publisher: Emerald Publishing Limited

This book offers a comprehensive guide on designing and implementing effective advocacy strategies for organizations. It challenges the traditional approach to organizational engagement and proposes a novel approach called multilateral advocacy, where multiple actors and institutions cooperate to achieve common goals. The author emphasizes the importance of cutting through the noise and focusing on the quality and originality of communications to be heard and have an impact.

The book analyzes the development of corporate communications and advocacy management in various contexts, including social media, marketing influencers, public relations, and corporate social responsibility. It blends theoretical reflection with practical implementation, providing the reader with management models, strategic advice, questionnaires, and tools.

Advocacy and Organizational Engagement is a valuable resource for scholars and practitioners working in the field of organizational development and business strategy. It provides a holistic approach to advocacy that goes beyond traditional communications and offers practical insights and tools for achieving success in today's complex and dynamic environment.

Weight: 346g
Dimension: 150 x 229 x 17 (mm)
ISBN-13: 9781789734409