Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism

The book explores the intersection of gender, politics, and appearance through the concept of aesthetic labor, highlighting how women are increasingly required to be vigilant about their appearance in the age of ubiquitous photography and social media. It analyzes various aspects of this work, including online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature, and the seduction community, from a range of countries. The book emphasizes the global and transnational nature of aesthetic labor and its impact on women of all races, ages, and locales.

\n Format: Paperback / softback
\n Length: 402 pages
\n Publication date: 18 January 2018
\n Publisher: Palgrave Macmillan
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This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labor. Bringing together feminist writing regarding the ‘beauty myth with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360-degree surveillance, women are increasingly required to be aesthetic entrepreneurs, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterized by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature, and the seduction community, from a range of countries. Discussing beauty politics, postfeminism, neoliberalism, labor and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology, and Management Studies.

This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise

This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise of ‘aesthetic labor as a global, transnational, and ever-colonizing phenomenon that seeks to sweep up women of all races, ages, and locales into its disciplinary grip. Highly recommended.

- Susan J Douglas, University of Michigan, USA

\n Weight: 552g\n
Dimension: 223 x 211 x 24 (mm)\n
ISBN-13: 9781349693313\n
Edition number: 1st ed. 2017\n