Shulph Ink
African Industrial Design Practice: Perspectives on Ubuntu Philosophy
African Industrial Design Practice: Perspectives on Ubuntu Philosophy
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The book "African Industrial Design Practice: Perspectives on Ubuntu Philosophy" emphasizes the importance of empathy in developing successful products and services for emerging economies. It covers various design aspects, including new product development, research, prototyping, branding, and the business case for design. The book is based on the African philosophy of Ubuntu and provides insights into regional contextualized design processes. Chapter 2 is available for free download as an Open Access PDF.
Format: Hardback
Length: 306 pages
Publication date: 07 September 2023
Publisher: Taylor & Francis Ltd
The fundamental principle of this book revolves around the African philosophy of Ubuntu, which serves as a guiding force in the development of empathic products and services. The author argues that empathy is paramount to the success of any product and service design project, as it empowers designers to make informed design decisions that resonate with users' demands.
Spanning fifteen chapters, this comprehensive text offers the latest industrial design developments, techniques, and processes, specifically tailored to emerging economies. It begins by providing an overview of the design context and the Ubuntu approach, which prioritizes the well-being of people and communities. The book delves into various aspects of product development, including design research, design cognition, digital and traditional prototyping, market entry strategies, brand establishment, intellectual property rights, traditional knowledge, and the business case for design in Africa.
Concluding with a discussion about the future of design and the skills aspiring designers will require, African Industrial Design Practice: Perspectives on Ubuntu Philosophy serves as an indispensable textbook for undergraduates, postgraduates, instructors, and beginner designers in emerging economies. Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Dimension: 234 x 156 (mm)
ISBN-13: 9781032218366
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