Sascha Sturze,Markus Hoyer,Claudio Righetti,Matthias Rasztar
Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically
Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically
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Format: Hardback
Length: 115 pages
Publication date: 30 October 2022
Publisher: Springer
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.
Weight: 377g
Dimension: 235 x 155 (mm)
ISBN-13: 9783658380526
Edition number: 1st ed. 2022
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