Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success

Agile Marketing is a guide to redesigning marketing structures, processes, and culture to be fit for today's changeable environment. It covers areas such as putting data and automation at the center of agility, measuring success, and creating and maintaining space for innovation. It is written by a recognized agile expert and marketing thought-leader and features a range of valuable frameworks, practical guidance, and insightful examples from organizations such as Dell and Pepsi.

Format: Paperback / softback
Length: 288 pages
Publication date: 03 April 2022
Publisher: Kogan Page Ltd

Agile marketing is a vital and pragmatic guide to revolutionizing your marketing strategy by embracing agile principles on a large scale and overcoming mindset and cultural barriers to enable greater efficiency and faster response times. This comprehensive guide covers key areas such as integrating data and automation at the core of agility, measuring success, fostering an environment for innovation, and providing valuable frameworks, practical guidance, and insightful examples from renowned organizations like Dell and Pepsi. Authored by a recognized agile expert and marketing thought leader with extensive experience working with marketing teams in some of the largest global organizations, Agile Marketing delves into empowering high-performing marketing teams, developing and pivoting agile campaigns, and creating effective and streamlined marketing strategies for today and the future. Throughout the book, you will find valuable tips and tools to assist you in your agile marketing transformation journey. With a clear step-by-step agile marketing transformation blueprint, this resource is essential for any marketing professional seeking to stay ahead of the curve and create impactful and efficient marketing campaigns in today's rapidly changing environment.

Weight: 446g
Dimension: 155 x 234 x 19 (mm)
ISBN-13: 9781398605107