Aging Consumer: Perspectives from Psychology and Marketing

The second edition of "The Aging Consumer: Perspectives from Psychology and Marketing" provides an agenda for future research on age and consumer behavior, updating chapters on metacognition, motivated cognition, and a global perspective. It is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising, as well as professionals in psychology, decision sciences, gerontology, and gerontological social work.

Format: Paperback / softback
Length: 352 pages
Publication date: 02 October 2020
Publisher: Taylor & Francis Ltd

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition, is a comprehensive exploration of the intricate relationship between age and consumer behavior. It takes a comprehensive look at the current knowledge and understanding of this topic, identifies gaps in research, and presents an agenda for future exploration.

Despite the significant importance of age and consumer behavior, there has been limited systematic research conducted to address fundamental questions such as whether older adults respond differently to marketing activities compared to young and middle-aged adults. Written by esteemed experts, The Aging Consumer provides a comprehensive compilation of research on various aspects of consumer marketing, ranging from individual to societal levels of analysis.

In this second edition, chapters from the 2010 volume have been updated to reflect the latest psychological and marketing research and thinking. Additionally, ten new chapters have been included, covering exciting topics such as changes in metacognition among older adults, the motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures.

This updated volume is invaluable for researchers and practitioners in marketing, consumer behavior, and advertising. It also appeals to professionals in fields such as psychology, decision sciences, gerontology, and gerontological social work, as well as those interested in the normal human aging process and its implications for older individuals' everyday behavior. Furthermore, it holds relevance for those in fields concerned with the societal implications of an aging population, including economics, policy, and law.

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition, serves as a valuable resource for anyone seeking to deepen their understanding of the complex dynamics between age and consumer behavior. By addressing gaps in research and presenting an agenda for future exploration, this book contributes to the advancement of knowledge in this field and has the potential to have a significant impact on various aspects of society.

Weight: 564g
Dimension: 153 x 229 x 25 (mm)
ISBN-13: 9780367360931
Edition number: 2 New edition