Agricultural Marketing and the EEC

This book, published in 1971, examines the implications of the Common Market agricultural policy on agricultural marketing in Britain and provides a background to agricultural policies. It discusses the effects of adopting the CAP and the role played by producer organizations.

Format: Hardback
Length: 298 pages
Publication date: 26 July 2023
Publisher: Taylor & Francis Ltd

Originally published in 1971, this comprehensive book emerged after a thorough two-year exploration of the profound implications of the Common Market agricultural policy on agricultural marketing in Britain. It serves as an invaluable resource, providing a comprehensive background to agricultural policies and elucidating the unique factors that shaped the development of marketing in both Britain and European countries. The book is organized into dedicated chapters, each focusing on specific agricultural products such as cereals, sugar, diary produce, horticultural products, livestock and meat, vegetable oils and oilseeds, eggs and poultry-meat, as well as other farm products like hops, potatoes, and wool. Within these chapters, the book delves into a range of critical issues, including the potential effects of adopting the CAP on British agricultural and horticultural marketing and the pivotal role played by producer organizations in navigating these policy challenges.

This meticulously researched work offers a wealth of insights and perspectives, shedding light on the complex dynamics between agricultural policy, marketing, and the broader economic landscape. It is a valuable resource for scholars, policymakers, and industry professionals seeking to understand the intricacies of agricultural marketing in the United Kingdom and Europe. By examining the historical, economic, and social factors that have influenced the development of agricultural marketing, this book provides a valuable foundation for future research and policy discussions.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032498454