Adam Brotman,Andy Sack
AI First: The Playbook for a Future-Proof Business and Brand
AI First: The Playbook for a Future-Proof Business and Brand
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Format: Hardback
Length: 208 pages
Publication date: 24 June 2025
Publisher: Harvard Business Review Press
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a
Weight: 396g
Dimension: 164 x 242 x 23 (mm)
ISBN-13: 9781647829650
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