A. K. Pradeep,Andrew Appel,Stan Sthanunathan
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
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- More about AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
AI and ML are already in our lives every day, and this book helps you leverage their power to revolutionize marketing. It provides a non-tech guide to these technologies, showing how to use them to create deep human connections, reinvest product innovation, build brands, target marketing, and measure media.
Format: Hardback
Length: 272 pages
Publication date: 18 January 2019
Publisher: John Wiley & Sons Inc
The next big thing in marketing is here: AI for Marketing and Product Innovation! This guide is perfect for creatives and marketing professionals who want to learn about artificial intelligence (AI) and machine learning (ML), two technologies that are set to revolutionize the way we sell.
You may be wondering, "What is AI and ML?" Well, they're basically two powerful tools that can help us analyze data, make predictions, and create personalized experiences for our customers. They're already being used in a variety of industries, from healthcare to finance to retail.
But this guide isn't just about the "what" of AI and ML. It's also about the "how." We'll show you how to use these technologies in ways that speak to the human spirit, how to translate cold technological innovation into creative tools that forge deep human connections, and which skills and resources you need to use AI and ML effectively.
We'll also provide you with practical examples of how to reinvest product innovation, brand building, targeted marketing, and media measurement to connect with people and enhance ROI. And we'll show you the true impact of AI and ML from real-world examples, so you can see how these technologies are being used to drive success in a variety of industries.
So if you're ready to get on board the next massive marketing revolution, AI for Marketing and Product Innovation is the guide for you. Don't miss out on this opportunity to take your marketing to the next level!
Weight: 454g
Dimension: 159 x 240 x 23 (mm)
ISBN-13: 9781119484066
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