Idil M. Cakim
AI for Marketing: The Consumer Perspective
AI for Marketing: The Consumer Perspective
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- More about AI for Marketing: The Consumer Perspective
Format: Hardback
Length: 236 pages
Publication date: 28 July 2026
Publisher: Taylor & Francis Ltd
This book examines the human side of AI adoption at a time when technology is advancing faster than consumer comfort. Millions use AI to search, plan, create, and make decisions, but trust remains fragile. Cakim explains why that gap persists, and what it means for marketers trying to reach audiences who are both curious and cautious.
Weight: 620g
Dimension: 198 x 129 (mm)
ISBN-13: 9781041135333
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