Airimagination: Extending the Airline Business Boundaries

The COVID-19 pandemic and technological advancements are prompting airlines to rethink their business models and expand beyond their traditional domains to meet the changing needs of travelers. This requires innovative solutions such as cost-effective urban air mobility,intermodal passenger transportation,sustainable door-to-door travel,and personalized offers. Airimagination: Extending the Airline Business Boundaries offers practical insights and best practices for airlines to succeed in this new landscape.

Format: Hardback
Length: 206 pages
Publication date: 29 September 2022
Publisher: Taylor & Francis Ltd

Unprecedented social changes, fueled by facilitating technologies and the COVID-19 pandemic, are urging airlines to rethink their strategies and offerings to cater to the evolving needs of existing and new travelers. This transformation requires airlines to venture beyond their traditional domains and embrace new thinking. It goes beyond the mere renovation and iteration of conventional products to the creation of innovative solutions that require fresh ideas and scalable approaches.

One exciting area of exploration is the development of cost-effective urban air mobility. By partnering with other stakeholders, airlines can offer seamless door-to-door travel options, reducing traffic congestion and improving accessibility in urban areas. Intermodal passenger transportation is another area where airlines can play a pivotal role. By integrating different modes of transportation, such as trains, buses, and ferries, airlines can offer more convenient and efficient travel options, particularly for long-distance journeys.

Sustainable door-to-door travel is another important consideration. Airlines can adopt eco-friendly practices, such as using electric or hybrid vehicles, reducing carbon emissions, and promoting recycling. Personalization is also becoming a key differentiator in the airline industry. By leveraging data analytics and artificial intelligence, airlines can offer personalized offers and recommendations to travelers, enhancing their overall travel experience.

To achieve these goals, airlines must embrace collaboration and open ecosystems. By working with other players in the transportation industry, airlines can create value-added products and services that meet the end-to-end needs of customers. Platforms that facilitate effective engagement with digital and non-digital customers and employees in real-time and at every touchpoint can also play a vital role in enhancing customer experiences.

Interestingly, the COVID-19 pandemic has presented airlines with an opportunity to start from scratch and rebuild their operations. Some airlines have already taken steps can take advantage. This book, authored by Nawal K. Taneja, a renowned expert in the airline industry, offers valuable insights and innovative best practices. It is aimed primarily at high-level practitioners within the airline industry and related businesses.

The book explores a range of topics, including digital transformation, customer experience, innovation, and sustainability. It features contributions from industry leaders. The book provides a comprehensive roadmap for airlines seeking to navigate the challenges and opportunities of the changing landscape and emerge as leaders in their industry.

In conclusion, the airline industry is undergoing a significant transformation, driven by social changes, technological advancements, and the COVID-19 pandemic. Airlines must embrace new thinking and extend their business boundaries to cater to the evolving needs of travelers. By collaborating in open ecosystems, adopting innovative practices, and focusing on sustainability, airlines can create value-added products and services that meet the end-to-end needs of customers. This book provides valuable insights and best practices for airlines seeking to navigate the challenges and opportunities of the changing landscape and emerge as leaders in their industry.

Weight: 474g
Dimension: 162 x 241 x 19 (mm)
ISBN-13: 9781032327464