Gerald N. Cook,Bruce G. Billig
Airline Operations and Management: A Management Textbook
Airline Operations and Management: A Management Textbook
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Excellent- More about Airline Operations and Management: A Management Textbook
Airline Operations and Management: A Management Textbook provides a comprehensive overview of the airline industry, integrating and applying management disciplines to develop a managerial perspective. It offers a solid historical background and a global perspective, with updated data and examples, international case studies, and coverage of key topics such as the COVID-19 pandemic. It is designed for advanced undergraduate and graduate students, airline managers, and professionals seeking to expand their knowledge of the industry.
Format: Paperback / softback
Length: 394 pages
Publication date: 04 May 2023
Publisher: Taylor & Francis Ltd
Airline Operations and Management: A Comprehensive Management Textbook delves into a comprehensive survey of the airline industry, offering a strong managerial perspective. It seamlessly integrates and applies the fundamental principles of various management disciplines, including operations, marketing, economics, and finance, to provide a holistic understanding. Moreover, the book offers readers a solid historical background and presents a global perspective of the industry, drawing examples from airlines across the globe.
In its second edition, this textbook incorporates fresh data and examples, showcasing real-life applications of airline management principles. It has expanded coverage of key topics such as the COVID-19 pandemic, state aid, and new business models, including new chapters on fleet management and labor relations and human resource management (HRM). Additionally, lecture slides are provided for instructors to facilitate classroom teaching.
Designed for advanced undergraduate and graduate students of airline management, this textbook is also valuable for entry-level and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their specific functional areas. Its comprehensive coverage and practical insights make it an essential resource for anyone interested in the dynamic and ever-evolving world of airline operations and management.
Weight: 628g
Dimension: 154 x 235 x 27 (mm)
ISBN-13: 9781032268729
Edition number: 2 ed
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