Alcoholic Beverages

Alcohol problems were viewed as individual issues in the post-war period, but research in the 1970s and 1980s showed that socio-economic factors were also important. This book, published in 1985, demonstrated that transnational corporate structures and marketing strategies had a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies. It was an indispensable work for those interested in public health, alcoholism, and multinational business.

Format: Hardback
Length: 174 pages
Publication date: 01 December 2023
Publisher: Taylor & Francis Ltd

For the majority of the post-war era, alcohol-related issues were primarily perceived as individual concerns. However, during the 1970s and 1980s, significant research emerged to emphasize the significant role of larger socio-economic factors in influencing drinking levels, patterns, and associated problems. Nevertheless, this research largely overlooked a crucial element that shaped this broader socio-economic environment: the modern multinational corporation.

The primary objective of this book, originally published in 1985, was to establish through historical analysis that transnational corporate structures and marketing strategies exerted a profound influence on the availability and consumption of alcoholic beverages in both developed and developing marketing economies. While the authors did not aim to propose a singular causal relationship between corporate strategies and alcohol consumption, the implications of their work were of utmost importance to public health on a global scale. At the time of its publication, this book served as an indispensable resource for individuals interested in public health, alcoholism, and multinational business. Today, it can be read in the context of its historical era.

Dimension: 216 x 138 (mm)
ISBN-13: 9781032603766