All-American Ads of the 60s

Advertising in the 1960s was cheerful, optimistic, and revolutionary, with stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsing products. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public.

Format: Hardback
Length: 640 pages
Publication date: 20 May 2022
Publisher: Taschen GmbH

The sixties were a time of consumerist euphoria and a race to the moon, characterized by a cheerful, optimistic, and sometimes revolutionary mood in advertising. Advertisements of the era touted perceived progress, such as Tang and instant omelets, while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed various products, from bourbon to handmade suits, in an attempt by Madison Avenue to encourage Americans to open their wallets and participate in a consumer binge.

At the end of the era, social change brought psychedelic swirls, liberated women, and minorities to a newly conscious public. This colorful collection of print ads explores the wide, wonderful world of 60s Americana, featuring forgotten cars, cigarettes, food, and much more. It provides a glimpse into the cultural and societal landscape of that era, showcasing the unique advertising strategies and trends that shaped the consumerist mindset of the time.

Weight: 2450g
Dimension: 206 x 266 x 45 (mm)
ISBN-13: 9783836588591
Edition number: Multilingual ed