All-American Ads of the 70s

The 1970s saw a shift in American print ads from bold, graphic forms to more literal, in-your-face advertisements. However, racial and ecological awareness crept into these ads, and by the end of the decade, print ads had begun to recoup, gaining in originality and creativity. This study provides an exhaustive and nostalgic overview of 70s advertising.

Format: Hardback
Length: 640 pages
Publication date: 20 May 2022
Publisher: Taschen GmbH

The 1970s witnessed a significant shift in American print ads, both influenced by and eclipsing the bold, graphic forms of their predecessors. These advertisements sought to capture the attention of a public accustomed to the blaring, to-the-point TV commercials of the era. However, it was not all doom and gloom; as ads are a reflection of the times, racial and ecological awareness began to creep into various product advertisements, reminding Americans that everyday products were embracing the modern age. Marketing specialists embarked on a mission to understand the best way to communicate with a vast audience, resulting in the creation of some rather mundane slogans such as "sisters are different from brothers," which was used for an African-American hair product.

By the end of the decade, print ads had begun to make a comeback, regaining their originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. This period serves as a captivating study of mass culture dissemination in a post-hippie, television-obsessed nation, offering an exhaustive and nostalgic overview of 70s advertising.

Weight: 2452g
Dimension: 206 x 266 x 53 (mm)
ISBN-13: 9783836588607
Edition number: Multilingual ed