Always Unconventional

This beautifully illustrated book celebrates 25 years of smart cars with entertaining and visionary stories, inspiring art, and memories of the brand's automotive milestones. It provides surprising insights into the smart world and is a passionate, creative, and unconventional homage to the brand.

Format: Unspecified
Length: 272 pages
Publication date: 31 October 2023
Publisher: Delius, Klasing & Co

Twenty-five years of smart cars. The anniversary is the reason for this beautifully illustrated book. With entertaining and visionary stories, inspiring art, and memories of the brand's automotive milestones, this book provides surprising insights into the smart world.

This book is a passionate, creative, and above all unconventional homage to the brand. It is a celebration of the past, present, and future of the smart brand, featuring a stunning collection of photographs, illustrations, and stories that capture the essence of the brand's philosophy and its place in automotive history.

The book begins with a brief history of the smart brand, tracing its origins back to the early 1990s when a group of engineers and designers came together to create a new kind of car that was both stylish and environmentally friendly. From the original smart fortwo to the latest smart fortwo electric drive, the brand has evolved and innovated, always pushing the boundaries of what is possible in the world of automotive technology.

Throughout the book, readers are taken on a journey through the smart world, exploring the brand's vision for the future and the innovative technologies that are driving it forward. From the smart vision EQ fortwo concept car to the smart forfour electric drive, the brand is constantly pushing the boundaries of what is possible in the world of electric vehicles.

In addition to the technical aspects of the brand, the book also delves into the cultural and social impact of smart cars. The smart brand has always been a champion of sustainability and social responsibility, and its cars have played a significant role in promoting these values. From the smart fortwo's fuel-efficient engine to the smart forfour's zero-emission electric drive, the brand is committed to creating cars that are not only environmentally friendly but also socially responsible.

The book also features interviews with key figures in the smart brand, including CEO Dr. Annette Wieck, who shares her insights into the brand's history, vision, and future. She discusses the challenges that the brand has faced over the years and the strategies that it has used to overcome them, as well as the opportunities that the brand has to continue to grow and evolve in the years to come.

Overall, this book is a must-read for anyone who is interested in the world of automotive technology, sustainability, and social responsibility. It is a passionate, creative, and above all unconventional homage to the smart brand, featuring a stunning collection of photographs, illustrations, and stories that capture the essence of the brand's philosophy and its place in automotive history.

Weight: 1773g
Dimension: 295 x 235 (mm)
ISBN-13: 9783667128164