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Brad Stone

Amazon Unbound

Amazon Unbound

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The Everything Store, written by Brad Stone, portrayed the rise of Amazon as an unexpected king of e-commerce. Since then, Amazon's founder, Jeff Bezos, has led the company to explosive growth in size and wealth, becoming the world's largest online retailer and pushing into other markets at warp speed. Amazon now offers a wide range of goods and services, including Whole Foods Market, Amazon Studios, Goodreads, IMDb, and Amazon Web Services. Stone's follow-up book, Amazon Unbound, details the seismic changes that have taken place at Amazon over the past decade, as it became one of the most powerful and feared companies in the global economy, led by Bezos.

Format: Hardback
Length: 496 pages
Publication date: 11 May 2021
Publisher: Simon & Schuster Ltd


From the bestselling author of The Everything Store, an unvarnished picture of Amazon's unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.

With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of e-commerce. Since then, its founder has led Amazon to explosive growth in both size and wealth. In less than ten years, Amazon has quintupled the size of its workforce and increased its valuation to well over a trillion dollars. Whereas Amazon used to sell only books, there is now little they don't sell, becoming the world's largest online retailer and pushing into other markets at warp speed. Between Amazon's forty subsidiaries—like Whole Foods Market, Amazon Studios in Hollywood, websites like Goodreads and IMDb, and Amazon Web Services cloud software unit, plus Bezos' purchase of the Washington Post—it's almost impossible to go a day without encountering their goods. Amazon provides us with opportunities to shop, entertain, inform, communicate, store, and, one day, maybe even travel to the moon.

We live in a world run, supplied, and controlled by Amazon.

In Amazon Unbound, Stone offers the must-read follow-up to his bestseller The Everything Store, detailing the seismic changes that have taken place at Amazon over the past decade as it became one of the most powerful and feared companies in the global economy, led by one of the most powerful and feared leaders in business. He shows the acquisitions and innovations that have propelled Amazon's unprecedented growth, and the turn in public sentiment that criticises Amazon's monopolistic practices. As he charts the company's meteoric rise, Stone probes the personal and professional toll that Bezos' relentless pursuit of growth has taken on him and his family, as well as the impact of Amazon on the wider world.

Amazon Unbound is a fascinating and essential read for anyone interested in business, technology, and the future of our society. It is a cautionary tale about the dangers of unchecked capitalism and a reminder of the power of one individual to shape the world around us.

Weight: 708g
Dimension: 164 x 242 x 40 (mm)
ISBN-13: 9781398500969

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