American Sport in the Shadow of a Pandemic: Communicative Insights

American Sport in the Shadow of a Pandemic explores how communication practices, structures, and principles change when a key locus, sport, has much of its cultural and political-economic power disrupted. It questions the economic viability of collegiate institutions, the proportion of sports media contracts for competition, and the disposable nature of athletes. The volume provides an opportunity for scholars to consider which principles should be rethought or reconceptualized based on the pandemic's effects on culture, politics, and the economy.

Format: Paperback / softback
Length: 320 pages
Publication date: 20 December 2021
Publisher: Peter Lang Publishing Inc

Warren Buffett once remarked that only when the tide rolls out do you discover who has been swimming naked. In a similar vein, American Sport in the Shadow of a Pandemic delves into how communication practices, structures, and principles shift when a central hub, such as sport, experiences a significant disruption in its cultural and political-economic power. How intertwined is the economic viability of an American collegiate institution with the communicative enactment of the regular staging of collegiate sports? What proportion of a sports media contract is dedicated to the actual competition versus the documentation of fans becoming fervent as they witness contests live and in-person? Who and what are deemed most disposable, and how do such decisions impact athletes of different genders, races, and abilities? These are the fundamental questions at the heart of this volume. As many have noted, out of crisis comes opportunity. In this instance, this volume presents a chance for esteemed scholars of communication and sport to contemplate which principles should be reevaluated or reconceptualized in light of the pandemic's impact on our culture, politics, and economy.

Weight: 488g
Dimension: 225 x 150 (mm)
ISBN-13: 9781433191916
Edition number: New ed