Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz,Kejsi Sulaj
An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively
An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively
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Format: Hardback
Length: 181 pages
Publication date: 08 February 2024
Publisher: Springer International Publishing AG
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031490040
Edition number: 1st ed. 2024
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