An Introduction to Applied Behavioral Neuroscience: Biological Psychology in Everyday Life

This book provides a comprehensive overview of behavioral neuroscience and its applications across various fields, aiming to dispel myths and reinforce careful application.

Format: Paperback / softback
Length: 276 pages
Publication date: 12 May 2022
Publisher: Taylor & Francis Ltd

Neuroscience and Behavioral Neuroscience are two highly sought-after fields of study offered by numerous universities worldwide. Historically, these programs have been primarily focused on technical and scientific aspects, emphasizing theoretical knowledge and research methodologies. However, there has been a growing demand within these programs for students to acquire practical skills and knowledge that can be applied in real-world situations. This book aims to bridge this gap in the market by providing a comprehensive and practical guide to applying behavioral neuroscience in various fields.

One of the primary goals of this book is to dispel myths and misconceptions about behavioral neuroscience. It seeks to provide a clear and accurate understanding of the field, its principles, and its applications. The book will address common myths and misconceptions, such as the idea that behavioral neuroscience is solely about studying animals or that it is only relevant to clinical practice. Instead, the book will showcase the wide range of applications of behavioral neuroscience across various fields, including clinical practice, forensics, consumer psychology, economics, leadership, education, health, and robotics.

The book is organized into several chapters, each covering a specific area of application. For example, Chapter 1 will provide an introduction to behavioral neuroscience and its historical development. Chapter 2 will explore the neural mechanisms underlying human behavior and decision-making. Chapter 3 will discuss the application of behavioral neuroscience in clinical practice, including the diagnosis and treatment of mental disorders. Chapter 4 will delve into the use of behavioral neuroscience in forensic psychology, including offender profiling and jury selection. Chapter 5 will explore the application of behavioral neuroscience in consumer psychology, including marketing strategies and consumer behavior. Chapter 6 will discuss the application of behavioral neuroscience in economics, including economic decision-making and market behavior. Chapter 7 will explore the application of behavioral neuroscience in leadership, including leadership development and team performance. Chapter 8 will discuss the application of behavioral neuroscience in education, including teaching and learning strategies. Chapter 9 will explore the application of behavioral neuroscience in health, including mental health and disease prevention. Chapter 10 will discuss the application of behavioral neuroscience in robotics, including the design and development of autonomous systems.

In addition to providing a comprehensive overview of behavioral neuroscience applications, the book will also offer practical tips and strategies for applying the field in real-world situations. The book will include case studies and examples from various fields, demonstrating how behavioral neuroscience principles can be applied to solve real-world problems. The book will also provide resources and references for further reading, allowing students to explore the field in greater depth.

Overall, this book is a valuable resource for students, professionals, and anyone interested in applying behavioral neuroscience in their work. It provides a comprehensive and practical guide to the field, dispelling myths and misconceptions, and offering practical tips and strategies for applying the field in various fields. Whether you are a clinical practitioner, forensic scientist, consumer psychologist, economist, leader, educator, health professional, or robotics enthusiast, this book will help you gain a deeper understanding of behavioral neuroscience and its applications.

Weight: 521g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032049304