Ole J.Mjos
An Introduction to Global Media for the Twenty-First Century
An Introduction to Global Media for the Twenty-First Century
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An Introduction to Global Media for the Twenty-First Century provides an overview of the changes in the global media landscape, including digitization, Internet popularity, and user data exploitation. It highlights critical concerns about power, influence, domination, media user empowerment, and social and sustainable development.
Format: Hardback
Length: 272 pages
Publication date: 29 December 2022
Publisher: Bloomsbury Publishing PLC
An Introduction to Global Media for the Twenty-First Century is a comprehensive guide to the ever-evolving world of global media. This insightful text delves into the significant transformations occurring within the global media landscape, shedding light on the key theories that explain these developments. The book begins by tracing the historical evolution of the international and global media landscape, spanning from the telegraph, television, and film export to the emergence of the Internet and transnational television. It then shifts its focus to the 21st century, where it explores the digitalization of the media and communications sector, the widespread adoption of the Internet and digital infrastructure, the rise of global online media and services, the creation and distribution of digital media content, and the exploitation of user data.
Throughout the book, case studies serve as valuable illustrations of key developments. These case studies highlight the ongoing critical concerns surrounding power, influence, and domination, as well as the empowerment and exploitation of media users. Additionally, the book emphasizes the importance of social and sustainable development, democratic conditions, and geopolitical shifts in a global context.
By examining these various aspects, An Introduction to Global Media for the Twenty-First Century provides a comprehensive understanding of the complex and dynamic field of global media. It serves as a valuable resource for students, scholars, and professionals interested in exploring the evolving media landscape and its implications for society.
Weight: 498g
Dimension: 142 x 242 x 22 (mm)
ISBN-13: 9781350348714
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