Damon Kiesow
An Introduction to News Product Management: Innovation for Newsrooms and Readers
An Introduction to News Product Management: Innovation for Newsrooms and Readers
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An Introduction to News Product Management is a book that guides news organizations to use human-centered design methods to serve readers and bolster digital success, aligning with journalistic ethics and customs. It discusses the history, theory, and practical application of product management in news, featuring input from industry experts and global examples.
Format: Paperback / softback
Length: 210 pages
Publication date: 01 December 2023
Publisher: Taylor & Francis Ltd
An Introduction to News Product Management is a groundbreaking guide that harnesses innovations in the field of journalism to enhance digital success in news organizations. By leveraging the principles of product management, this book offers a comprehensive approach to serving readers and bolstering the organization's digital footprint.
The book begins by delving into the history and theory of journalism, providing a foundational understanding of what product management is and why news is a unique product. It then explores how the human-centered design philosophy of product management aligns with the mission and ethics of journalism, influencing the view of audiences and shaping strategies.
In the third unit, the book focuses on the practical application of product management in news organizations. It provides students with a step-by-step guide to researching, prioritizing, and building sustainable projects that deliver news to readers and viewers. Written in an accessible style, the book features input from industry experts and draws on global examples to provide practical guidance.
This book is an invaluable resource for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics. It also serves as a valuable guide for media professionals seeking to expand their knowledge of product management and human-centered design methods. By adopting these approaches, news organizations can stay ahead of the curve and ensure their continued success in the digital age.
Weight: 332g
Dimension: 156 x 235 x 23 (mm)
ISBN-13: 9780367724337
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