Damon Kiesow
An Introduction to News Product Management: Innovation for Newsrooms and Readers
An Introduction to News Product Management: Innovation for Newsrooms and Readers
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An Introduction to News Product Management is a book that guides news organizations to use human-centered design methods to serve readers and bolster digital success, aligning with journalistic ethics and customs. It discusses the history, theory, and practical application of product management in news, featuring input from industry experts and global examples.
Format: Hardback
Length: 210 pages
Publication date: 01 December 2023
Publisher: Taylor & Francis Ltd
An Introduction to News Product Management delves into the realm of journalism, harnessing innovative business practices to serve readers and propel digital success within news organizations. By integrating human-centered design methodologies into news product management, this comprehensive guide offers a transformative approach.
The book begins by tracing the historical roots and theoretical foundations of the profession, providing a solid foundation for understanding product management and its unique significance in the news industry. It then explores how the human-centered design philosophy seamlessly aligns with the mission and ethics of journalism, shaping the perception of audiences and guiding strategic decision-making.
In the subsequent unit, the author delves into the practical application of product management in news organizations. It guides students through the process of researching, prioritizing, and executing sustainable projects that deliver news to readers and viewers. Written in an accessible style, the book incorporates insights from industry experts and showcases global examples to provide practical guidance.
This text serves as an invaluable resource for advanced undergraduates and graduates pursuing studies in entrepreneurial journalism, media innovation, and digital media economics. It also appeals to media professionals seeking to expand their knowledge of product management and human-centered design methods, empowering them to drive innovation and enhance the reader experience in the ever-evolving digital landscape.
Weight: 557g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367724344
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