Ahmad Daryanto
An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
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Format: Paperback / softback
Length: 454 pages
Publication date: 03 June 2025
Publisher: Taylor & Francis Ltd
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
Weight: 838g
Dimension: 174 x 246 x 29 (mm)
ISBN-13: 9781032525648
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