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Vanessa Ratten

Analyse, Ideate and Grow: The Role of Creativity and Entrepreneurship

Analyse, Ideate and Grow: The Role of Creativity and Entrepreneurship

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  • More about Analyse, Ideate and Grow: The Role of Creativity and Entrepreneurship

This book explores the importance of analyzing and ideating to survive in the business environment, involving investigating changes and their implications for society. It emphasizes the need for resources and expertise and encourages creativity and flexibility in thinking outside the box to adapt to emerging technological change.

Format: Paperback / softback
Length: 116 pages
Publication date: 29 April 2023
Publisher: Springer Verlag, Singapore


This book delves into the critical importance of analyzing and ideating in order to thrive in the ever-evolving business landscape. It offers comprehensive analysis on the process of change, exploring how and why it occurs and its profound implications for society. Recognizing the dynamic nature of the environment, this book takes into account the various external factors that shape business strategy. Furthermore, it emphasizes the significance of investing time and skill in conducting thorough analysis, as it is essential to identify the necessary resources and expertise.

The book highlights that the ideation process involves a heightened level of creativity, encouraging individuals to think beyond traditional boundaries and explore innovative solutions. It emphasizes the need for new thought processes to adapt to emerging technological changes that will shape the future of business. Furthermore, it acknowledges that ideation is a dynamic and flexible process that requires adaptability as market circumstances demand constant innovation.

In conclusion, this book serves as a valuable resource for individuals and organizations seeking to navigate the complexities of the business world and stay ahead of the curve. It provides a comprehensive framework for analyzing and ideating, enabling individuals to develop effective strategies and solutions that can contribute to their success and the growth of society as a whole.

Weight: 209g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811908927
Edition number: 1st ed. 2022

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