Adam Alter
Anatomy of a Breakthrough: How to get unstuck and unlock your potential
Anatomy of a Breakthrough: How to get unstuck and unlock your potential
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Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. It offers a proven plan to get unstuck and break through, introducing the Friction Audit to work out where our sticking points lie between our Head, Heart, and Habits.
Format: Hardback
Length: 320 pages
Publication date: 16 May 2023
Publisher: Bonnier Books Ltd
Anatomy of a Breakthrough is a groundbreaking guide to optimizing your life, overcoming obstacles, and reaching your full potential. Whether you're trapped in a thankless job, wrestling with writer's block, muddling through a midlife crisis, or fixing a fraying friendship, the resulting malaise is often chronic, dangerous to your mental health, and with severe consequences to your success and development. What if there was a proven plan to get unstuck and break through? Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing and New York Times bestselling author Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart, and Habits - and then he takes us on a roadmap to break through. Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great unstickers amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realize their goals.
Weight: 536g
Dimension: 240 x 162 x 31 (mm)
ISBN-13: 9781785120022
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