Andy Warhol: Advertising the Shape

Andy Warhol is the Raphael of American mass society, giving a surface to every depth of the image, developing an original classicism, and leading to the epiphany of the image through advertising. This volume presents over 200 works of art, retracing his career from the 1950s to the 1980s.

Format: Paperback / softback
Length: 240 pages
Publication date: 28 February 2023
Publisher: Silvana

Warhol is the Raphael of American mass society, giving a surface to every depth of the image, making it immediately available, ready for consumption like every product that crowds our daily life. In his aesthetic transformation, he develops an original classicism. This is how the advertising of the form leads to the epiphany, that is, the apparition, of the image.

Warhol's art is a reflection of the consumerist culture of the 20th century, where images are mass-produced and consumed. He uses techniques such as silkscreen printing and repetition to create his works, which are often characterized by their bright colors and bold lines. Warhol's art has had a significant impact on the art world, and he is considered one of the most important artists of the 20th century.

One of Warhol's most famous works is the Campbell's Soup Cans series, which he created in the 1960s. This series of paintings features images of soup cans, which Warhol reproduced in a variety of colors and sizes. The paintings are a commentary on the mass production of consumer goods and the consumerist culture of the time.

Another famous work of Warhol's is the Empire State Building, which he painted in 1962. This painting is a commentary on the power of advertising and the consumerist culture of the time. The painting features the Empire State Building, which is surrounded by a sea of advertisements.

Warhol's art is also a reflection of his own life and experiences. He was born in Pittsburgh, Pennsylvania, in 1928, and grew up in a working-class family. Warhol's early experiences with consumerism and advertising had a significant impact on his art, and he often used his art to comment on the social and economic issues of the time.

In conclusion, Andy Warhol is a multifaceted artist who has revolutionised the history of 20th century art. His art is a reflection of the consumerist culture of the 20th century, where images are mass-produced and consumed. Warhol's use of techniques such as silkscreen printing and repetition to create his works, as well as his commentary on social and economic issues, has made him one of the most important artists of the 20th century.

Weight: 1472g
Dimension: 280 x 240 (mm)
ISBN-13: 9788836653072