Phil McSweeney
AngelThink: The founder's guide to how business angels think and how to raise money from them
AngelThink: The founder's guide to how business angels think and how to raise money from them
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- More about AngelThink: The founder's guide to how business angels think and how to raise money from them
AngelThink provides business founders and startups with a competitive advantage in raising funds or attracting business angels by offering insights into the psychology of influence, the psychology of persuasion, and the wisdom of greats. It guides founders on how to make angels favor them, from before they begin a pitch to after the deal is closed, by analyzing the cognitive, emotional, and chemical activity in successful persuasion.
Format: Paperback / softback
Length: 152 pages
Publication date: 07 October 2022
Publisher: Brown Dog Books
AngelThink provides a distinct competitive advantage to business founders and startups in securing funds and attracting business angels for investment. Founders must captivate investors and surpass their interest in other proposals, fostering a deep love for their team, business concept, and vision. Investors encounter numerous opportunities, making it crucial for founders to stand out.
The author, drawing from extensive research and personal experience, unveils 150 insightful gems to empower founders in the fundraising landscape. These gems encompass the psychology of influence, the wisdom of renowned individuals, and practical strategies for securing angel favor. From the initial stages of pitching to the culmination of a deal, the author guides founders on how to create compelling narratives, evoke emotional responses, and employ persuasive techniques that resonate with angels.
By delving into the inner workings of an angel's mind, the author offers a comprehensive analysis of cognitive, emotional, and chemical factors that contribute to successful persuasion. This insightful perspective empowers founders to understand the decision-making processes of angels and tailor their approaches accordingly.
In essence, this book serves as a invaluable resource for founders embarking on their entrepreneurial journey. It provides the precise knowledge and strategies needed to make angels say yes, offering a goldmine of insights that every founder desires to have at the outset of their venture. By embracing the principles outlined in AngelThink, founders can increase their chances of success and secure the necessary funding to bring their ideas to life.
Dimension: 210 x 148 x 12 (mm)
ISBN-13: 9781839525377
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