Ellen G. K. Rubin
Animated Advertising - 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin
Animated Advertising - 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin
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Excellent- More about Animated Advertising - 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin
Animated Advertising explores the use of animated and dimensional paper devices in US history to promote products, art, entertainment, and ideas, showcasing the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Illustrated with two hundred and fifty color images, the book is published to coincide with a Winter 2023 exhibition at the Grolier Clubs New York headquarters.
Format: Paperback / softback
Length: 112 pages
Publication date: 19 February 2023
Publisher: Grolier Club of New York
Animated Advertising is a captivating exploration of an underappreciated realm in the history of American advertising: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of over 7,000 pop-up books and related ephemera, the book showcases the remarkable use of animated and dimensional paper devices throughout US history to promote a wide range of products, art, entertainment, and ideas. The book presents a vibrant display of the creativity of advertisers across various industries, including food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Through her diverse examples of historical paper pop-ups, Rubin illustrates how these innovative marketing tools emerged as a distinctive and eye-catching alternative to traditional marketing materials.
Illustrated with two hundred and fifty color images, the book is published in conjunction with a Winter 2023 exhibition at the Grolier Clubs' New York headquarters. Animated Advertising offers a lively perspective on an unexplored niche in the history of American marketing, graphic design, and paper engineering, making it a must-read for enthusiasts and professionals alike.
Weight: 692g
Dimension: 305 x 227 x 11 (mm)
ISBN-13: 9781605831039
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