Anthro-Vision: How Anthropology Can Explain Business and Life

Anthro-Vision is a revelatory model that explains how we buy, sell, work, and live, based on the methods of business anthropologists. It offers a new way to see human behavior and argues why more businesses and people should look to anthropology for success. The book has received critical acclaim, including being named Book of the Year by the Financial Times and The Times.

Format: Hardback
Length: 304 pages
Publication date: 08 June 2021
Publisher: Cornerstone

The Financial Times has named "Anthro-Vision" the Book of the Year, recognizing it as a groundbreaking work that provides a comprehensive explanation of how we engage in various aspects of our lives, including buying, selling, working, and living. The book, written by business anthropologists, delves into the methods employed by these experts to uncover the hidden codes that shape our behavior and experiences. By examining a wide range of settings, from supermarkets to factories, trading floors to tech firms, the authors offer a fresh perspective on human behavior, challenging traditional notions and revealing a new way of understanding our world.

One of the key insights offered by "Anthro-Vision" is the importance of anthropology in understanding business and society. The book argues that businesses and individuals can gain valuable insights by adopting an anthropological lens, which enables them to see the world from the perspective of their customers, employees, and stakeholders. This approach can lead to more effective marketing strategies, better employee engagement, and more sustainable business practices.

The book is praised by a wide range of influential thinkers, including Daniel Kahneman, author of "Thinking, Fast and Slow," who describes it as "absolutely brilliant." Other notable endorsements come from Tim Harford, Thomas Friedman, Melinda Gates, and Mariana Mazzucato. Harford praises the book for its ability to "turn your world upside down in the best possible way," while Friedman calls it "a terrific piece of work." Mazzucato emphasizes the book's potential to fundamentally transform how we approach solving society's most wicked problems, stating that it provides readers with a new intellectual framework grounded in deep understanding of anthropology and path-breaking journalism.

In a world characterized by volatility, uncertainty, complexity, and ambiguity, "Anthro-Vision" offers a timely call for decision-makers to wean themselves off their dependency on big data and embrace the insights offered by anthropology. The book argues that by expanding our fields of vision and filling in old blind spots with new empathy, we can develop more effective solutions to complex problems. Gillian Tett, the author, is widely respected for her journalism and her ability to bring complex issues to life, and her book is expected to appeal to admirers of her work as well as to those seeking to gain a deeper understanding of human behavior and society.

Weight: 504g
Dimension: 163 x 240 x 32 (mm)
ISBN-13: 9781847942876