Anthropology of Entrepreneurship: Cultural History, Global Ethnographies, Theorizing Agency

The Anthropology of Entrepreneurship provides an overview of the unique contribution of anthropology to the field of entrepreneurship studies, illuminating the wider socio-cultural implications of entrepreneurialism and examining diverse conceptual framings of economic agency. It also explores 21st-century ethnographies from the Global South and presents a cultural history of the entrepreneur.

Format: Paperback / softback
Length: 146 pages
Publication date: 25 November 2021
Publisher: Taylor & Francis Ltd

The Anthropology of Entrepreneurship offers a comprehensive exploration of the distinctive contribution of anthropology to the field of entrepreneurship studies. By delving into the broader socio-cultural implications of entrepreneurship, a moral order and social practice that is profoundly shaping contemporary society, insights from anthropology shed light on its far-reaching effects. This book revisits classic works in anthropology from a fresh perspective, providing an engaging introduction to diverse conceptual frameworks of economic agency. Additionally, the author examines a diverse range of 21st-century ethnographies from the Global South, alongside his own research conducted across Europe. Through these narratives, readers encounter ordinary individuals navigating new social landscapes, such as neoliberal urbanism, informal credit, heritage marketing, social enterprising, gift competition, and silicon utopias. With a keen sensitivity to various theoretical, temporal, and ethnographic perspectives, the author presents a thorough cultural history of the entrepreneur, this ubiquitous yet ambivalent contemporary figure.

This significant volume appeals to scholars and students of anthropology, business studies, and related social sciences, offering valuable insights into the complex interplay between culture, economics, and entrepreneurship.

Weight: 246g
Dimension: 154 x 232 x 13 (mm)
ISBN-13: 9780367407483