Anthro-Vision: How Anthropology Can Explain Business and Life

Anthro-Vision is a revelatory model that explains how we buy, sell, work, and live, based on the methods of business anthropologists. It offers a new way to see human behavior and argues that businesses and people should look to anthropology to succeed. The book has received critical acclaim, including being named one of the World's Top 50 Thinkers by Prospect and a Book of the Year by The Times.

Format: Paperback / softback
Length: 304 pages
Publication date: 21 April 2022
Publisher: Cornerstone

The Times and Financial Times Book of the Year

A revelatory model that explains how we buy, sell, work, and live.

Absolutely brilliant.

Daniel Kahneman, author of Thinking, Fast and Slow

Meet the business anthropologists seeking to explain how we buy, sell, work, and think.

From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.

The result is a wholly new way to see human behavior: anthro-vision.

One of the World's Top 50 Thinkers - Prospect

This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.

Books of the Year, The Times

Will turn your world upside down in the best possible way.

Fun, profound, and bursting with important insights.

Tim Harford

A terrific piece of work.

Thomas Friedman

Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.

Melinda Gates

Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems.

I cannot recommend it highly enough.

Mariana Mazzucato

In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett.

That antidote is Anthro-Vision.

Admirers of her journalism will love this book, but they will also learn a great deal from it.

Niall Ferguson

A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complex.

Weight: 216g
Dimension: 130 x 196 x 25 (mm)
ISBN-13: 9781847942890