APA Handbook of Consumer Psychology

The APA Handbook of Consumer Psychology provides a comprehensive survey of the field, with insights from an outstanding roster of contributors. It covers perspectives on consumer psychology, consumer characteristics and contexts, communication with consumers, consumer cognitions and affect, and business functions. Chapters address practical issues, probe unresolved and controversial topics, and present future trends in theoretical, research, and practice. It serves as a valuable resource for scholars and practitioners in consumer psychology.

Format: Hardback
Length: 778 pages
Publication date: 30 April 2022
Publisher: American Psychological Association

The APA Handbook of Consumer Psychology is a comprehensive and authoritative resource that delves into the field of consumer psychology, providing a thorough exploration of its historical background, key sources of information, and emerging trends. Spanning 33 chapters, this handbook serves as a valuable library reference, offering up-to-date insights and perspectives from a distinguished roster of contributors. The handbook covers a wide range of topics, including consumer psychology, consumer characteristics and contexts, the application of psychology to communicate with consumers, consumer cognitions and emotions, and the use of psychology in business functions.

Each chapter in the handbook addresses practical issues, explores unresolved and controversial topics in a balanced manner, and presents future theoretical, research, and practice trends. It serves as a valuable starting point for individuals interested in examining consumer psychology and advancing knowledge in this significant and impactful area of human behavior.

The handbook is organized into several sections, each dedicated to exploring different aspects of consumer psychology. The first section provides an overview of the field, including its historical development, theoretical foundations, and key research areas. The second section explores consumer characteristics and contexts, examining factors such as demographics, personality, values, and attitudes that influence consumer behavior. The third section focuses on the application of psychology to communicate with consumers, discussing strategies for effective marketing, advertising, and customer service. The fourth section explores consumer cognitions and emotions, examining how individuals process information, make decisions, and develop attitudes and beliefs about products and services. The fifth section examines the use of psychology in business functions, including consumer research, product development, and pricing strategies.

Throughout the handbook, contributors offer insightful perspectives and empirical research findings that shed light on the complex dynamics of consumer behavior. They discuss the latest theories, models, and techniques used in consumer psychology, as well as the practical implications of these findings for businesses and consumers alike. The handbook also includes a comprehensive bibliography that provides readers with a wealth of resources for further exploration of the field.

In conclusion, the APA Handbook of Consumer Psychology is an essential resource for anyone interested in understanding and advancing knowledge in consumer psychology. With its comprehensive coverage, insightful perspectives, and up-to-date research, it provides a valuable starting point for scholars, researchers, and practitioners alike. By exploring the complex interplay between consumers, businesses, and psychology, this handbook contributes to our understanding of how individuals make decisions, form attitudes, and engage with products and services in today's marketplace.

Dimension: 279 x 216 (mm)
ISBN-13: 9781433836428