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JackRosenberry,Lauren A.Vicker

Applied Mass Communication Theory: A Guide for Media Practitioners

Applied Mass Communication Theory: A Guide for Media Practitioners

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  • More about Applied Mass Communication Theory: A Guide for Media Practitioners


A media theory and research methods text that covers both theory and methods, with a greater focus on contemporary applied professional contexts, and includes online resources for instructors.

\n Format: Paperback / softback
\n Length: 300 pages
\n Publication date: 30 September 2021
\n Publisher: Taylor & Francis Ltd
\n


Enabling students to apply their academic knowledge in professional settings, this comprehensive textbook offers a hybrid coverage of media theory and research methods. By building from a strong foundation in theory and methods, it facilitates easy and dynamic integration into a wide array of introductory, capstone, and professionally focused courses. With a greater emphasis on contemporary applied professional contexts than other theory and methods texts, it equips students with the skills and knowledge needed to succeed in today's fast-paced media industry. Supplemented with an instructor's manual featuring sample exercises, test questions, and a comprehensive syllabus, this textbook provides a valuable resource for both students and instructors alike.


Key Features:


  • Hybrid Coverage of Media Theory and Research Methods: This textbook provides a comprehensive overview of both media theory and research methods, enabling students to gain a deep understanding of the media industry and its practices.

  • Focus on Building from Theory and Methods Coverage to Research Projects: The book emphasizes the importance of building from a strong foundation in theory and methods, which facilitates easy and dynamic integration into a range of courses.

  • Greater Focus on Contemporary Applied Professional Contexts: Unlike other theory and methods texts, this textbook places a greater emphasis on contemporary applied professional contexts, ensuring that students are equipped with the skills and knowledge needed to succeed in today's media industry.

  • Online Resources: The textbook includes an instructor's manual with sample exercises, test questions, and a comprehensive syllabus, providing valuable resources for both students and instructors.


\n Weight: 592g\n
Dimension: 248 x 283 x 21 (mm)\n
ISBN-13: 9780367630362\n
Edition number: 3 New edition\n

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