Applied Sport Business Analytics

Applied Sport Business Analytics With HKPropel Access provides a practical explanation of the use of data analytic metrics in sport, exploring selected techniques and tools and addressing fundamental applications of analytics within modern sports organizations. It focuses on quantitative statistical analysis, visual representations, case studies, and cutting-edge analytics mechanisms to help students learn how to analyze data and make informed decisions.

Format: Paperback / softback
Length: 216 pages
Publication date: 17 March 2022
Publisher: Human Kinetics Publishers

Applied Sport Business Analytics With HKPropel Access offers a comprehensive and practical guide to the use of data analytic metrics in the world of sports. It delves into selected techniques and tools, while also addressing fundamental applications of analytics within modern sports organizations. This text is designed to empower current and aspiring sport managers with the knowledge and skills necessary to leverage analytics strategically to make data-informed decisions.

The journey into the realm of analytics begins with an exploration of the social, economic, and business foundations that shape the history of data analytics. This introductory chapter sheds light on the importance of analytics in a modern sport context, highlighting the strategies employed to make data-driven decisions. The text then delves into the terminology and methods commonly used in sport analytics, bridging the gap between sport managers and sport analysts to facilitate understanding and collaboration.

The core focus of the text revolves around quantitative statistical analysis, which encompasses modeling, predictive analytics, and forecasting. Through this lens, students learn how to analyze data and extract valuable insights. The text provides practical exercises and case studies that utilize five included datasets, accompanied by comprehensive video tutorials delivered through HK Propel. These exercises and tutorials ensure that even individuals without prior programming experience can learn to program and transform complex statistical data into easily understandable visual representations.

Case studies exploring real-world scenarios, such as player position analysis in women's professional basketball, esport player popularity and market analysis, and prospective player evaluation for the NFL draft, provide practical applications of the analytical techniques discussed. These case studies not only showcase the practical applications of analytics but also highlight the potential benefits and challenges associated with its implementation in sports organizations.

By incorporating Applied Sport Business Analytics With HKPropel Access, sport managers and aspiring professionals can gain a deep understanding of the power of data analytics in driving performance, enhancing decision-making, and achieving competitive advantage in the ever-evolving sports industry. This text serves as a valuable resource for anyone seeking to leverage analytics to optimize their sports operations and achieve success on the field.

Weight: 722g
Dimension: 221 x 280 x 16 (mm)
ISBN-13: 9781492598534