Appraisal, Sentiment and Emotion Analysis in Political Discourse: A Multimodal, Multi-method Approach

This book explores the rapid ideological shifts in contemporary Western democracies through a multi-method multimodal approach, combining Sentiment and Emotion Analysis and Appraisal Theory. It analyzes large corpora of online political communication from the UK, France, and Italy, considering culture- and language-specific variables, and advocates for an integrated methodological framework to understand the multimodal communicative landscape of divisiveness.

Format: Hardback
Length: 170 pages
Publication date: 16 November 2023
Publisher: Taylor & Francis Ltd

This comprehensive volume takes a multi-method, multimodal approach to the study of online political communication, applying it to case studies from the United Kingdom, France, and Italy. By integrating Sentiment and Emotion Analysis, rooted in lexical semantics, with the qualitative dimensions of Appraisal Theory, the authors create an integrated framework that analyzes large corpora of online political communication from these three countries. The book highlights the combined potential of these methods in understanding the multimodal resources in these discourses and revealing fresh insights into subtext and the ways in which parties and movements frame their political programs and values. Additionally, the authors consider culture- and language-specific variables across the three countries in shaping these discourses. The volume makes a strong case for an integrated methodological framework that can be applied uniquely to better understand the multimodal communicative landscape of divisiveness in today's rapidly shifting political climate and other forms of online communication.

This book will appeal to students and scholars in digital communication, political communication, multimodality, and qualitative and quantitative discourse analysis, particularly those interested in corpus-assisted approaches. The insights and methodologies presented in this volume will contribute to our understanding of the complex dynamics of online political communication and its impact on contemporary Western democracies.

Dimension: 229 x 152 (mm)
ISBN-13: 9781032214207